HORN is an award-winning learning and development company dedicated to creating learning that cannot be unlearned. We go deeper. We create lasting changes in behaviour, performance, and business results.

The HORN team is proud to be recognized as one of Selling Power's Top 25 Sales Training Companies in 2021, and as one of Training Industry Inc.'s Watch List companies for Sales Training and Enablement.

This recognition for our high-quality, innovative sales training solutions could not be made possible without the continuous support of our clients and our dedicated employees.

HORN brings uncommon depth to deliver unforgettable learning.

  • Depth of Customization

    Your organization is unique and requires a customized approach to learning and development. Our process develops a deep understanding of your business reality. We discover your opportunities for improvement and the causes of your performance gaps. We provide customized solutions that precisely address your needs.

  • Depth of Capability

    HORN has developed a comprehensive suite of tools and techniques to create optimal learning solutions. Our designers and facilitators are best-in-class, delivering the most impactful learning experiences and results.

  • Depth of Learning

    We tackle the underlying mindset and attitudes that protect old behaviours so new practices can be embraced authentically and effectively. We draw on the experience of learners while broadening their perspective and moving them toward achieving their goals.

Partner with HORN for Award-Winning Leadership and Sales Development

For over 30 years, we’ve been developing strong leaders and powerful sales forces. HORN has worked closely with clients
across 5 continents and 40 countries, and from every major industry.

Sales Force Training

HORN-trained salespeople close more business.

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Leadership Development

HORN-trained leaders get better results.

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Meet Art Horn

Art Horn is an executive coach, consultant, educator, author, and the Founder of HORN.

Art’s professional focus is on self-management; he applies principles from this field to help people be influential, manage change effectively, lead teams, and set and achieve personal objectives.

For Art, maximizing potential is deeply personal. He started HORN in 1984 with a mission to help people transform their lives by transforming the way they think. HORN, now global in scope and focused specifically on sales and leadership teams, is still in exactly that business.

First-Class Facilitators

Facilitators will make or break any learning experience. We are very proud of our team of global facilitators who are broadly recognized as being best-in-class by our clients and learners.

Our trainers:

Are highly dynamic, personable, and memorable

Create lively, engaging and interactive learning experiences

Provide learning grounded in the real world, where it matters

Are consistently referenced by clients as “the best trainers ever”


Sean Verhoeven

Senior Vice President, Facilitation

Thank God for transformative moments such as the past three days made possible by people like you! I have rarely seen professionals putting 150% of themselves in their job … and you rock at it!
- Jana Mihaylova, General Manager, Abbott Nutrition, Philippines


Graham Kaufmann

Senior Vice President, Coaching & Facilitation

"Graham is an excellent leader with unprecedented knowledge of his crowd (client), their industry, and the relevance of the material to their career. I doubt anyone in the room leaves without learning something and applying it to advancing their business and ultimately their own career."
- Key Account Manager, Lassonde


Calvin Strachan

Senior Facilitator, Consultant and Coach

"Calvin’s facilitation was excellent. I really appreciated his style and the feedback and examples provided throughout the session. Calvin’s experience with (medical) equipment really helped him explain the concepts in our environment."
- Specialty Sales Representative, Sanofi

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Measurement for Informed Action

HORN designs measurement solutions to answer unique, business-specific questions. The HORN Centre of Applied Measurement (HCAM):
  • Valuates through data analysis and qualitative assessment
  • Balances academic rigour with practicality
  • Remains laser-focused on producing actionable insights
  • Optimizes cost/benefit, to gain rational confidence for action

Our Clients Are Why We Exist

Here are some of our recent clients in our key industries:

Pharmaceutical & Healthcare
Financial Services
Consumer Packaged Goods


With more than 30 years’ experience, HORN provides a level of expertise that produces lasting results.

Create Better Leaders and Salespeople

Start improving the performance of your sales and leadership teams today.

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