The HORN Centre of Applied Measurement (HCAM) originated from a close relationship between HORN and the Ontario Institute for Studies in Education at the University of Toronto (OISE/UT).

HCAM’s mission is to bring value by assisting clients to make fact-based decisions and smart investments.

HCAM helps Leaders:

  • Define and Quantify Desired Outcomes

    Rigorously define and quantify desired outcomes - the metrics or Key Performance Indicators (KPIs) that define success and let clients know when they have achieved it. KPIs can be defined at multiple levels: attitudes > behaviours > activities > business results.

  • Determine Strategy & Methodology

    Determine the optimal measurement strategy and methodology to assess progress in achieving desired outcomes. The strategy must balance practicality with statistical rigour.

  • Execute

    Execute a measurement strategy with strong data integrity involving: administration > data tabulation > analysis of findings > summary reporting. We produce cost-effective insights that enable our clients to move forward with confidence.

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Strategies and supporting tools are precisely designed:

  • with YOUR organizational context
  • to answer YOUR specific questions
  • to achieve YOUR specific objectives and outcomes

HCAM Measurement is Comprehensive

Here is a glimpse at the type of Measurement Projects and related methodologies our clients seek our support to execute:

Training Needs Assessment

We precisely define specific attitudinal and behaviour changes that are required, employing:

Qualitative 1:1 Interviews | Qualitative Focus Groups | Attitudinal Self-Assessments | Scenario-based Knowledge Assessments | 180° or 360° Competency-based, Behavioural Assessments | Scenario-based Behavioural Interviews | Team Performance Audits

Post-Training Evaluation

Our training evaluation capabilities span all levels of measurement, from reaction/planned action (level 1), to behavioural change (level 3), and return-on-investment (level 5), employing:

Qualitative 1:1 Interviews | Qualitative Focus Groups | Attitudinal Self-Assessments | Scenario-based Knowledge Assessments | 180° or 360° Competency-based, Behavioural Assessments | Scenario-based Behavioural Interviews | Team Performance Audits

Next: Other Talent Management Activities Projects

Recruitment/Hiring

We custom-design screening tools that assess the specific attributes, experiences and competencies of ideal job candidates, employing:

Qualitative 1:1 Interviews | Attitudinal Self-Assessments | Scenario-based Knowledge Assessments | Scenario-based Behavioural Interviews

Performance Assessment

We produce objective talent assessments linked to specific objectives and the observable demonstration of organizational values and functional/leadership competencies, employing:

Attitudinal Self-Assessments | Scenario-based Knowledge Assessments | 180° or 360° Competency-based, Behavioural Assessments | Scenario-based Behavioural Interviews | Team Performance Audits

Succession Planning

We create frameworks to objectively and consistently assess the performance and potential of talent pipelines, employing:

Attitudinal Self-Assessments | Scenario-based Knowledge Assessments | 180° or 360° Competency-based, Behavioural Assessments | Scenario-based Behavioural Interviews

Next: Organizational Excellence Projects

Culture

We custom-design culture surveys that benchmark current employee perceptions and measure progress against desired cultural values, employing:

Qualitative 1:1 Interviews | Qualitative Focus Groups | Attitudinal Self-Assessments | Scenario-based Behavioural Interviews

Team Effectiveness

Our extensive research related to the characteristics of high-performance teams provides a foundation for assessing the current performance of executive, leadership and cross-functional teams, employing:

Qualitative 1:1 Interviews | Qualitative Focus Groups | Attitudinal Self-Assessments | 180° or 360° Competency-based, Behavioural Assessments | Scenario-based Behavioural Interviews | Team Performance Audits

Strategic Change Initiatives

We assess employee and leader readiness, understanding, and commitment to critically-important client initiatives both at a point-in-time and over time, employing:

Qualitative 1:1 Interviews | Qualitative Focus Groups | Attitudinal Self-Assessments | Scenario-based Knowledge Assessments | 180° or 360° Competency-based, Behavioural Assessments | Scenario-based Behavioural Interviews | Team Performance Audits

Next: Learning & Development Projects

Assess Yourself

Leaders

Click here to self-assess how well you model self-responsibility – a necessary ingredient for creating a culture of accountability.

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Influencers

Click here to self-assess your strengths and development opportunities as a “Humanistic Influencer.”

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Sales Managers

Click here to assess the learning needs of your sales team.

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HCAM in Action

Case Studies

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Measurement

Needs Assessment for Actionable Outcomes

Financial Services

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Measurement

Manager Coaching Assessment to Action

Financial Services

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Measurement

Leveraging Evaluation to Solve the Right Problem

Consumer Packaged Goods

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All case studies

Read more, measure better.

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