For more than 30 years, HORN has been helping organizations improve their capability and performance by delivering customized learning solutions. We've helped thousands of sales and leadership teams across every major industry and around the world make lasting improvements.

Our mission is to create unforgettable learning that elevates performance and advances business results.

The HORN team is proud to be recognized as one of Selling Power's Top 25 Sales Training Companies in 2021, and as one of Training Industry Inc.'s Watch List companies for Sales Training and Enablement.

This recognition for our high-quality, innovative sales training solutions could not be made possible without the continuous support of our clients and our dedicated employees.

HORN creates unforgettable learning through:

Blended Learning Solutions

Designing and delivering award-winning, customized, instructor-led, and virtual training programs.

performance consulting

Performance Consulting

Eliminating barriers and developing mechanisms to support learning and performance.


HORN Centre of Applied Measurement (HCAM)

Designing and executing customized, actionable assessment and measurement strategies and tools.

Executive Coaching

Optimizing the personal leadership performance of key leaders.

HORN brings uncommon depth to deliver unforgettable learning.

  • Depth of Customization

    Your organization is unique and requires a customized approach to learning and development. Our process develops a deep understanding of your business reality. We discover your opportunities for improvement and the causes of your performance gaps. We provide customized solutions that precisely address your needs.

  • Depth of Capability

    HORN has developed a comprehensive suite of tools and techniques to create optimal learning solutions. Our designers and facilitators are "best-in-class", delivering the most impactful learning experiences and results.

  • Depth of Learning

    We tackle the underlying mindset and attitudes that protect old behaviours so new practices can be embraced authentically and effectively. We draw on the experience of learners while broadening their perspective and moving them toward achieving their goals.

What Guides HORN Sales & Leadership Learning?

Leadership & Selling Beliefs

  1. The best leaders and salespeople influence with high levels of empathy, goal-orientation, personal accountability, and authenticity.

  2. When we anticipate and address the thoughts of others, those people are more likely to listen to what we're saying.

  3. We are more influential when we genuinely focus on the mutual benefit of others and ourselves.

  4. The belief that there is room to grow is the starting point for healthy personal change.

  5. Great leadership and influence start with self-management.

Sustained Learning Philosophy

  1. Learning programs must cause permanent and lasting behaviours to be successful.

  2. The best learning programs are reverse-engineered; defining the desired outcome, then designing lessons that cause it.

  3. Attitude drives behaviour. The key to training is NOT to simply practice behaviour, but to change underlying thinking patterns and uncover personal obstacles to learning.

  4. Sustainment of learning occurs throughout a training experience - not just after it.

  5. Learning solutions require: aligned internal systems, the integration of learning into business processes and communication vehicles, real-life training experiences, multiple touchpoints, on-the-job application tools, and the measurement of behaviour shifts.

Sales Force Training

HORN-trained salespeople close more business.

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Leadership Development

HORN-trained leaders get better results.

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Client Partnership Team

Lynne Gallacher

Senior Vice President, Client Partnerships

Lynne leads HORN’s sales, marketing and client partnership team. Lynne is passionate about delivering highly relevant, insightful and practical training and consulting solutions that improve our clients’ performance and business results.

During her tenure at HORN, Lynne has led both the Blended Learning Solutions and Organizational Excellence Solutions teams. Lynne leverages more than 15 years of high-level management experience in the consumer packaged goods industry at Kraft Foods and Kimberly-Clark. She has hands-on operational experience in sales, customer marketing, brand management, and corporate strategy and development.

She holds an Honours Bachelor of Arts degree in Business Administration from the Ivey School of Business at the University of Western Ontario, and a certificate in Mergers and Acquisitions from Kellogg School of Management at Northwestern University.

Tim Dougan

Vice President, Client Partnerships

Tim passionately leads the relationships with HORN’s Financial Services clients. Tim is a deeply experienced learning professional, equipped with many years of business experience with a wide range of companies. He understands business direction and how to improve performance of teams and individuals. He genuinely enjoys helping clients determine areas of performance improvement and is creative in identifying learning solutions that drive lasting behaviour change and achievement of business goals.

Tim’s learning and development expertise is informed by over 20 years of direct experience in the learning field. Prior to HORN, he held several leadership roles at CIBC, consulting positions with IBM serving the Financial Services Sector, as well as facilitation, design, consulting, and front-line roles with TD Canada Trust.

Deena Kruzic

Manager, Sales and Marketing Execution

Deena joined HORN’s team as Client Relations Coordinator in 2005. A member of the Sales and Marketing team, Deena manages and supports the execution of HORN’s Sales and Marketing plan, rekindles client relationships, coordinates all Client Partnership team activities, and oversees critical team processes and systems.

Deena brings with her nearly 20 years of senior administrative expertise within the business services and financial industries.


Facilitation Team

Sean Verhoeven

Senior Vice President, Facilitation


Sean has over 25 years experience as a corporate facilitator and public speaker. He leads HORN’s facilitation team and ensures that all of HORN’s facilitators hold themselves and their learners accountable in the learning environment. Sean is well known as an energized, dynamic public speaker who infuses passion, authenticity, knowledge, and his own professional and personal experience into every delivery. 

Sean leverages his prior real world experience in Marketing, Sales and Sales Management with well known brands such as Carling-O’Keefe Breweries, Molson Breweries, and Warner Lambert. He has extensive experience in every major industry vertical and has trained sales and leadership teams across North America, Europe, Asia Pacific and the Middle East.

Graham Kaufmann

Senior Vice President, Coaching & Facilitation


Graham is a sought-after facilitator and executive coach and has been with HORN since 2006. Graham is a charismatic and compelling public speaker who inspires audiences through passion, knowledge, and personal experience. He brings to the learning environment a successful track record in senior leadership, particularly in Marketing, Sales and Strategy.

Prior to joining the firm, he accumulated over fifteen years’ experience working with companies in Canada and globally, including Labatt Breweries, Pfizer, Adams Brands and Cadbury Schweppes.

Graham is also a seasoned executive coach. Graham has helped senior executives identify what holds them back in order to build a specific path toward achieving their personal and professional potential.  He also coaches athletes in pursuit of achieving their potential.

Calvin Strachan

Senior Facilitator, Consultant and Coach


Calvin Strachan is a sought-after speaker, facilitator and professional coach. He brings a proven track record for helping clients sell and communicate in an influential way, close deals, solve problems, pinpoint solutions, boost their personal brand, and establish powerful identities that catapult success.

Grounded with real-world business experience, Calvin held numerous sales and managerial roles including positions at Johnson and Johnson, Toronto Power Group, Novo Nordisk, and Robbins Research International. In these roles, he refined his sales expertise and his ability to engage and inspire audiences of all backgrounds – from orthopedic surgeons through corporate directors and sales professionals.

In front of crowds or working one-on-one as a Certified Professional Coach, Calvin leads individuals, leaders and teams down the path to achieving success.

Andrea Jacks

Executive Coach


Andrea is a seasoned, dynamic business leader who is respected for her business acumen and her genuine passion for leadership development and employee engagement. People-focused and values-driven, Andrea draws from her professional and personal experience to support clients as they become more influential and achieve targeted outcomes.

In her 14 years as a high-impact and solutions-focused Regional Director in the hospitality industry, Andrea seamlessly aligned brand culture, business growth, and team development objectives to drive measurable corporate results. She became well-known as a visionary leader who rolled up her sleeves and modeled functional excellence to the multiple layers of management teams reporting to her.

Andrea is a full-time coach. Her academic work focused on business strategy informs her approach as a motivational mentor of future corporate leaders. Andrea is respected in her community for being highly focused, articulate, compassionate, and energetic.

Benoît Duchesne

Senior Consultant and Facilitator


Benoît acquired his significant experience in learning and development over the course of his twenty-three year career. Bilingual in French and English, he is passionate about motivating leaders and sales teams to challenge their paradigms in an engaging and memorable way.

Benoît has designed and facilitated training programs on topics such as time management, team building, communication, sales, and customer service. Fluent in the needs particular to a variety of sectors, he has trained audiences in the pharmaceutical + healthcare, financial services, and consumer packaged goods industries.

In addition to his work at HORN, Benoît is an in demand public speaker, and has been asked to deliver presentations to various professional associations. Benoît fine tunes his training to suit his audiences through personality testing. Over 350 written testimonials from well-known clients attest to the quality of the learning experience he provides.

Joe Little

Senior Facilitator, Consultant and Coach


Joe Little is a professional development facilitator, consultant and certified coach. He has trained and/or coached hundreds of engineers, scientists and finance professionals in the art of oral communication, influence, persuasion and emotional intelligence. He helps technical experts make their first leap from their areas of expertise into the world of people and leadership.

Joe has facilitated for global audiences in Canada, US, Latin America, Europe and Asia Pacific, and has served clients from the financial, pharmaceutical, technological, and packaged goods industries. In his coaching and facilitation, he draws on his diverse business experience over the past 11 years, including sales, branch management, and entrepreneurship. Joe has worked extensively with non-native English speakers to develop their confidence and competence in influential, emotionally-intelligent business communication.

Joe has also coached, pro bono, artists, activists and philanthropists at TEDx conferences whose causes he supports. A well-travelled Montreal native and speaker of four languages, Joe brings an intuitive, authentic approach to learning, creating an enriching experience that allows participants to have fun, break through the veneer of “corporate buzzwords”, and enrich each other’s work and lives.

Latin America

Facilitation Team

Felipe Navia

Senior Facilitator, Consultant and Coach

Latin America

Felipe is a seasoned, business-savvy learning and development professional who is passionate about delivering a high quality of service excellence that exceeds personal, team, and client performance metrics.

His extensive training and development experience at Ernst & Young, CESA (Colegio de Estudios Superiores de Administración), and as an independent Training Consultant for several years, has enabled him to hone his skills in leading complex, strategic performance and learning projects and programs.

Felipe has assisted companies across the globe in initiatives such as: strategic project / program management, team-building, leadership development, management, employee performance coaching, and operational best practice development.

Felipe is fluent in Spanish and English.

Asia Pacific

Facilitation Team

Diana Diep Tran

Senior Consultant, Facilitator, and Coach

Asia Pacific

Diana’s broad capability as a learning professional is informed by her real-world business management, marketing, sales and sales management experience.  Her strong passion and high energy is guided by her core value of “helping others to bring about the change in people and produce real business results for organizations throughout Vietnam”.

Diana creates practical learning experiences, grounded in the strategic business context of her clients.  Her pragmatism is informed by numerous years in sales management and country business management at Nestlé Nutrition in Vietnam.

Her training areas of expertise include: Professional Selling, Key Account Management, Influential Communications, Public Speaking, Leadership and Coaching for Results. Diana has been certified by Achieve Global, Crestcom and John Maxwell teams. She is a medical doctor with a Masters degree from Hanoi Medical University.  She speaks fluent Vietnamese and English.

Siriwan (Oh) Pongkijvorasin

Senior Consultant and Facilitator

Asia Pacific

Siriwan is a performance consultant whose capability has also been informed by her more than 15 years of professional experience in Sales and Marketing at numerous multinational companies, mainly in retailing, consumer and lifestyle industries such as Nestle Dairy, The Swatch Company, and Sunny’s Supermarket Co. Ltd.

Her holistic performance thinking was honed by her experience in Organizational Development with the Consulting firm, APM (now EEAC) and Organizational Design with Shell Thailand.  Her business and organizational acumen and raw agility is infused in all of her training sessions.

Siriwan has a Master of Commerce, Marketing from the University of New South Wales in Sydney, Australia, and a Bachelor of Business Administration, Marketing from Assumption University in Bangkok, Thailand.  She speaks fluent Thai and English.


Atik Suharyati

Senior Consultant and Facilitator

Asia Pacific

Atik is a senior sales performance consultant and senior training performance consultant. She is passionate about solid implementation, having tackled the challenge of leading training programs that translate into successful learning experiences that benefit clients organizations.  

Her focus is training implementation in Sales, Leadership and Customer Service, in a multitude of industries including Consumer Packaged Goods, Banking, Telecommunications, Manufacturing, Pharmaceuticals, Hospitality and Automotive.

Prior to her extensive training career, Atik worked in accounting and finance, as well as human resources management, where she was exposed to all key aspects of talent management from recruitment to performance appraisal.

Atik has numerous certifications including Professional Behavior (DISC) and Values Analyst (PIAV) from Success Insights, as well as Professional Selling Skills, Professional Sales Coaching and a range of other sales training programs from Achieve Global.

Atik graduated from the Faculty of Economy, University of Trisakti Jakarta. She speaks Indonesian and English.

Yasue Watanabe

Senior Consultant and Facilitator

Asia Pacific

Yasue Watanabe’s personal mission is to “help struggling yet passionate professionals reach break-through performance, especially in global settings.” Leadership training and coaching are the fuel for her life. Her primary focus is on improving people’s ability to communicate in an influential way in professional settings.

Prior to her career as a learning facilitator and coach, she worked for AMC Entertainment International, Inc. for seven years. She first reported directly to two executive vice presidents assigned from headquarters to set up and run the Japanese branch and theatres, and later served two different presidents of AMC Entertainment’s Japanese subsidiary. She rose to become the first female director of the Fortune 1000 subsidiary.

​Yasue holds a B.A. degree in Business Administration from Sanno University. She is a native Japanese speaker and is capable of facilitation in English.  She is certified in DiSC®, Everything DiSC®, Myers-Briggs Type Indicator and the Keirsey Temperament Sorter.  She has completed the 116-hour CTI Co-Active coaching course and the ORSC (Organization Relationship Systems Coaching) course in California.

Creative and Instructional Design Team

Michelle Moore

Senior Vice President, Strategic Solutions

Michelle has over 25 years of experience working globally with leaders at all levels to help them improve business results by learning and implementing practices related to strategic planning, innovation, leadership, sales effectiveness, and change management.

She has more than 10 years of experience working directly with C-level clients on complex projects like cultural and digital transformation and M&A integration. She also has specific expertise regarding the impact of technology on organizations, teams and people, and leveraging human capital to drive innovation and transformation in the digital era.

In her consulting and facilitation engagements, Michelle draws on experience working with numerous leading worldwide organizations across multiple sectors, as well as her own experience as a senior leader in global financial and professional services companies.

After studying psychology at University of Western Ontario (BA), Michelle continued learning throughout her career and further completed a Certificate in Training and Development (Ryerson) and Diploma in Adult Learning (St. Francis Xavier University). Most recently, she has completed online programs Leaders in Learning (HarvardX), Shaping the Future of Work (MITx) and Leading High Performing Teams (UQx). Michelle also holds numerous certifications including Hogan, DISC, Situational Leadership, SPIN selling, and Miller Heiman.

Fiona Betivoiu

Vice President, Design & Client Solutions

Fiona has over 20 years of experience working as a talent executive and people leader. Her career has specialized in people and talent management, organizational culture, and leadership development.

She has spent most of her career leading North American teams and designing global programs in the Pharma and Financial Industries. During her tenure she has built end-to-end talent strategies, led cultural transformation initiatives, as well as supported the career paths of business leaders cross-industries.

Fiona specializes in designing learning solutions that support growth and engagement. Her approach is to start with the end in mind, building holistic programs that will have a tangible impact on business results.

Passionate about learning, Fiona has a Certificate in Adult Education and is a Certified Training and Development Professional (CTDP). She holds a Master of Arts from the University of Toronto and Bachelor of Arts from McGill University.  More recently Fiona received her designation as a Certified Executive Coach (CEC) through Royal Roads University and is a member of the International Coaching Federation.

Alan Roth

Senior Learning Consultant

For over ten years, Alan has consulted with clients in a variety of industries, designing learning initiatives that support business objectives and strategies. He blends strong analytical skills that quickly identify patterns, gaps, and linkages, with a keen creative ability to design engaging and practical programs. Alan is passionate about creating programs that allow participants to immediately recognize their real world in the learning content and activities.

Alan holds a B.A. from the University of Toronto in Sociology, an M.A., from the University of Toronto in Criminology, and a Training and Development Certificate from Ryerson University, where he also designed and taught both online and classroom courses.

Blaire Baker

Senior Learning Consultant

Blaire is passionate about understanding how training impacts behaviour on the job and ensuring learning “sticks”.

She has over 10 years of experience focused on different areas of Learning & Development (L&D), including Learning/Performance Consulting, Instructional Design, Coaching, and Facilitation. Blaire applied her skill in Learning & Development to various areas of healthcare, including animal health, medical devices and pharmaceuticals. Prior to L&D, Blaire spent many years selling in Healthcare. In addition, she has experience in Financial Services and Human Resources.

Blaire holds a Bachelor of Science from Queen’s University. Blaire was a competitive rower and now continues to coach high school rowers. She has been coaching sports for more than 30 years.

Melissa Horn

Melissa is a lifelong learner obsessed with the psychology of workplace success. She is laser-focused on practical application, helping to build programs that that elicit the self-discovery it takes for genuine, lasting change.

Melissa’s approach to design is highly “user-centred.” She marries client needs, learner needs, and grounded models for optimal interpersonal dynamics to both inspire and efficiently achieve measurable results.

After earning a BA from the University of Toronto, Melissa cultivated her understanding of and skills in the design and delivery of adult learning programs during six years of postgraduate work at Williams College in Massachusetts and the University of Chicago in Illinois.

Tanya Lambert

Project Manager

Tanya is a member of the Creative and Instructional Design team, working in the function of Project Services.

She brings to HORN over 15 years of experience in various industries including Leadership, New Media and Sports. Her strong project management background affords her the ability to take on and manage multiple projects with varying priorities and complexities, and strict deadlines. Her passion for details, strong organizational skills, commitment to quality and interest in continuously learning make her an integral part of the team at HORN.

Tanya holds a Bachelor of Commerce degree from Ryerson University.

Nina Eksir

Client Project Coordinator

Nina is a dedicated member of the Project Services team. She plays a key role in managing deliverables and day-to-day project details to ensure the highest caliber in the quality of our services.

She brings nearly a decade of experience from the events industry, specifically in large-scale trade shows, consumer events and conferences. Nina delivers intricate knowledge in project management skills and has a deep client-focused nature.

Nina holds a Bachelor of Arts in Fine Art History from the University of Toronto and a Post-Certificate in Adult Education from the University of Cambridge. With her personable and empathic nature, Nina always puts others in the forefront.

Kelly Howarth

Project Coordinator

Kelly is a member of the Creative and Instructional Design team, working in the function of Project Services.

She brings to HORN over 15 years of experience in various industries including Training, Consulting, IT, Hotels/Resorts, and Hospitality.  Her strong project management background affords her the ability to take on and manage multiple projects with varying priorities and complexities, and strict deadlines. Her strong organizational and analytical skills, passion for detail, commitment to quality and interest in continuously learning make her an integral part of the team at HORN.

Kelly holds a Bachelors of Tourism Management from Thompson Rivers University and further completed a Certificate in Project Management (Humber).

Jeff Geady

Senior Graphic Designer, Brand Developer

Jeff provides visual direction to HORN’s core content and front-end design for online programs, and collaborates with the design team to produce course materials that merge efficient and effective understanding with aesthetic pleasure.

Jeff has over 15 years of experience in the eLearning and training space, and holds certificates in Visual Arts and Interactive Multimedia from Niagara College, as well as post-graduate studies in Information Architecture. His passion for interface and information design has resulted in award-winning projects for a client list that includes Microsoft, General Mills, Pfizer, American Eagle Outfitters, CIBC, Labatt, Honeywell, and the Government of Canada.

Stephen Dennis

Production Manager

With over 17 years of experience in eLearning, Stephen is a well-versed multimedia artist and a professional Photographer.

Stephen has been with HORN since 2009. As part of the Creative and Instructional Design team, he works on a variety of projects in a variety of roles including software development, graphical manipulation and video production.

With four college diplomas including a three year Television and Film Broadcasting diploma, an Interactive Multimedia post graduate diploma, and certification in photography from Niagara, Stephen is a well rounded asset to the HORN team.

During his career, Stephen has worked on a range of diverse projects for a variety of clients across a range of industries.

Operations Team

Lisa Tomassetti

Senior Vice President, Finance & Administration

Lisa is responsible for managing the finance and office administration team as well as analyzing the profitability of the business, managing operations, leading pricing strategy, and managing the client contracting process.

Lisa started with HORN in 1994 as an Executive Assistant to Art Horn. She continues in this role, and throughout her years of service, has worked in various capacities at HORN. Lisa has touched every part of the business and has an extensive knowledge of the inner workings of HORN.

Lisa holds a Bachelor of Science from the University of Toronto, and started her career working with the Government, with both the Ministry of Environment and the Ministry of Government Services.

Barry Kirkey

Finance and Office Manager

Barry is an accomplished, thorough and detail-oriented problem solver and is committed to over-delivering on client expectations – both internally and externally.

He is proficient in HTML, SQL and FTP and with a wide variety of software applications including MS Project. Prior to joining HORN Barry worked with Scotiabank and RBC Insurance. Barry received a diploma in Journalism from Durham College. He won the Southern Ontario Newspaper Guild Award in 1998 and was the President’s Honour Roll Journalism Graduate in 1999.