HORN Academy

EBOOK: Maximizing LinkedIn: How to Reach Prospects in the Age of Social Selling

With the emergence of Web 2.0 and the immediacy it provides us in accessing information, the approach to selling has changed dramatically for sales professionals. Customers can instantly access information online for products and...[more]

Category: Sales Training, Sales 2.0

The New Way Buying Decisions Are Made: A Sales Decision in 10 Steps

In an earlier blog post, we shared a powerful statistic that showed buyers complete 56% of their buying process before they even contacted a sales rep. This research-first buyer behaviour has changed fundamentally how marketing...[more]

Category: Sales Training, Sales 2.0

How the Internet Has Changed Sales

Social selling has become a hot topic nowadays and for good reason. The internet has completely changed the way prospects make buying decisions.  What does this mean for sales professionals? Develop content that pulls:...[more]

Category: Sales 2.0, Sales Training

Sales Tip 2.0: Interacting In LinkedIn Groups

Creating new opportunities through LinkedIn groups can be effective if you are strategic about it. There are many opportunities to interact with others, make some meaningful connections and share advice.  The great thing...[more]

Category: Sales Training, Sales 2.0

INFOGRAPHIC: The Value of Social Selling

Social selling has become a hot topic and it has proven to be a valuable tool for sales teams to reach and encourage buyers to start a relationship.    Leverage the power of social selling for your sales team. HORN...[more]

Category: Sales 2.0, Sales Training

Sales Tip 2.0: Finding Prospects Through Your Company Page on LinkedIn

What if you were already sitting on a gold mine of potential customers? People who are already aware of your company, product or services and just waiting for you to reach out to them? Well that’s your followers on your LinkedIn...[more]

Category: Sales 2.0, Sales Training