What is it?

Why does it matter?

How do I get it?

Picture yourself in a waiting room knowing that in a few moments you will be invited to go into a private room next door for a sit-down conversation with a person who was brought in especially for this occasion—just to see you.

This will be your opportunity to convince that person to give you exactly what you seek. Perhaps you’ll be asking your boss for a promotion. I know someone who imagines asking the principal at her child’s school to move her child to a different class. Personally I visualize finally being face-to-face with a prospective client whose business my firm has been longing to land.

The question is: how do you maximize your chance of success?

Influence Matters is written by HORN’s Founder and President, Art Horn.


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