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  • The Top 5 Mistakes in Key Account Management — and How to Avoid Them

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The Top 5 Mistakes in Key Account Management — and How to Avoid Them

September 15, 2023

By: Deena Kruzic

For years now, we’ve been hearing that successful account management happens enterprise-wide, and that it’s no longer just a job […]

Optimizing Business Growth through CHRO & CIO Collaboration

July 26, 2023

By: Deena Kruzic

According to the World Economic Forum Future of Jobs 2023 report, machines are expected to perform about 42% of all […]

The Top Five Sales Trends in 2023

July 4, 2023

By: Deena Kruzic

Sales leaders across almost every industry continue to face a number of disruptive forces. From navigating uncertain economic conditions to […]

The Top Five Leadership Trends of 2023

June 20, 2023

By: Deena Kruzic

In the ever-changing landscape of business, the most successful executives know that strategy must be dynamic and continually adapted to […]

Fueling Growth in Uncertain Times – Making Innovation a Team Sport

April 25, 2023

By: Deena Kruzic

Today’s business environment is complex. Leaders are dealing with macro trends including the new world of work, continued technology and […]

Workplace Culture: How to Build and Defend It

March 15, 2023

By: Deena Kruzic

You have probably heard “culture eats strategy for breakfast.”  The reality is that both are important. It is also true […]

4 Tips to Improve ROI on Digital Learning

February 23, 2023

By: Deena Kruzic

There is no question that technology is now integral to every organization. Despite the wide-scale use of technology, the fact is that most technical implementations still fail to meet desired business objectives. The number one reason for these disappointing results is poor user adoption.

5 Skills Every Leader Needs to Succeed in the New World of Work

February 2, 2023

By: Deena Kruzic

As organizations continue to define what the new world of work is, it is becoming increasingly clear that leaders (and […]

5 Key Actions to Drive Transformational Success During the Pandemic

March 10, 2021

By: Deena Kruzic

In late 2020, I had the opportunity to listen to the global CEO of a professional services firm speak about […]

World-Class Key Account Managers Communicate with Influence

November 28, 2019

By: Deena Kruzic

Customers find distractions around every corner, so capturing their attention and precious time is a real feat in itself. World-class […]

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