Maximizing LinkedIn

HORN has developed a complimentary eBook designed to equip sales professionals with tips on how to reach and interact with their prospects and clients more effectively using LinkedIn.

Is cold calling done? Not exactly, however, social media has changed the game for the sales profession.

With that in mind, the statistics on social selling is staggering:

• 78% of salespeople using social media outsell their peers
• Top sellers use LinkedIn 6 hours per week
• 40% of LinkedIn users login daily
• There are 313 million (and growing) people on LinkedIn today

For sales professionals, building a presence on LinkedIn is vital.