Leading Change: The Importance of Engagement

Challenge

• Flat category and brand sales growth, eroding margins, and declining brand equity with shoppers buying almost exclusively on deal
• Major change initiatives with likely resistance from sales and cross-functional team members
• Lack of holistic strategy to communicate change initiatives to the organization

HORN Solution

• Created Strategic Roadmap linking disparate initiatives with a common vision
• Developed branding for change efforts / initiatives to create memorability and impact
• Created Communication Strategy and messaging to ensure ongoing team understanding and buy-in
• Provided turnkey toolkit to support leaders in consistent communication
• Led employee working sessions to communicate initiatives and build engagement and alignment