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Author: Deena Kruzic



Workplace Culture: How to Build and Defend It

March 15, 2023

By: Deena Kruzic

You have probably heard “culture eats strategy for breakfast.”  The reality is that both are important. It is also true […]

4 Tips to Improve ROI on Digital Learning

February 23, 2023

By: Deena Kruzic

There is no question that technology is now integral to every organization. Despite the wide-scale use of technology, the fact is that most technical implementations still fail to meet desired business objectives. The number one reason for these disappointing results is poor user adoption.

5 Skills Every Leader Needs to Succeed in the New World of Work

February 2, 2023

By: Deena Kruzic

As organizations continue to define what the new world of work is, it is becoming increasingly clear that leaders (and […]

5 Key Actions to Drive Transformational Success During the Pandemic

March 10, 2021

By: Deena Kruzic

In late 2020, I had the opportunity to listen to the global CEO of a professional services firm speak about […]

World-Class Key Account Managers Communicate with Influence

November 28, 2019

By: Deena Kruzic

Customers find distractions around every corner, so capturing their attention and precious time is a real feat in itself. World-class […]

World-Class Key Account Managers Capitalize on their Business Acumen

November 25, 2019

By: Deena Kruzic

Many Key Account Managers focus on driving top-line sales. World-class KAMs stand out by delivering the financial results General Managers […]

World-Class Key Account Managers Inspire Others

November 19, 2019

By: Deena Kruzic

World-class Key Account Managers know that to really be successful, it isn’t enough to manage the customer. Whether they’re in […]

World-Class Key Account Managers Think and Act Strategically

November 15, 2019

By: Deena Kruzic

Great Key Account Managers manage at the customer level—but world-class KAMs think like senior leaders. The most standout KAMs are […]

World-Class Key Account Management Starts with Self-Management

November 13, 2019

By: Deena Kruzic

Key Account Managers tend to shine when everything is going well. But it’s how we react when we’re tested—when nothing […]

5 Skills of World-Class Key Account Managers

November 7, 2019

By: Deena Kruzic

Key account managers need to be more than competent sales professionals. Competition is more aggressive, customers are more rigorous in […]

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