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News
Art Horn's New Book
 HORN colleagues and clients
from all industry sectors joined the HORN team to launch Art Horn's most recent book, BEYOND EGO:
Influential Leadership Starts Within on April 9, 2008. The event encompassed an introduction of Art by Pat Minicucci,
Senior Vice President, International Banking, Caribbean Region, Scotiabank;
a speech by Art himself; and an excellent social networking opportunity for all.
GOLD Award Winner
Fundamentals of Coaching Excellence Internal Learning Program
We're honoured to have received the 2007 Gold Award from the Canadian Society of Training and Development for Scotiabank, International Banking. The award recognizes our successful attack on the challenge of sustaining learning.
Participants in the program followed a learning map designed to keep them engaged over a period of months. The components of the program included: two pre-classroom e-Learning modules, pre-work, conversations with a coach advisor, three days of classroom time, another e-Learning module, group "touch base" calls with the classroom facilitator, and multiple contacts with the coach advisor. A rigorous evaluation strategy was designed by HORN and used along the way to measure the business impact of the venture.
HORN's role was to design the curriculum and measurement methodology and to deliver the program to executives and senior leaders in Toronto, Canada, and cities in China, Chile, Peru, EI Salvador, Costa Rica, Mexico, and throughout the Caribbean. We also did an extensive train-the-trainer program, enabling, Scotiabank to roll out the program to the front lines throughout the bank's international network.
School in India
Showing its commitment to education, global awareness and social development, HORN recently became a founding sponsor of Grace Primary School in India. A new non-profit school, it is dedicated to providing quality education to underprivileged children in a country where high poverty and illiteracy persist. HORN’s contribution marked a significant milestone in the development of the school which opened in December 2006. As Art Horn, President of HORN commented, “we are very pleased to support a venture that is helping the young and those in need around the world”.
HORN’s leadership as the school’s first corporate sponsor is making an invaluable difference in the lives of twenty young children in need in a village in Goa. These children now have an opportunity to grow in a safe, caring and supportive learning environment that will enable each child to realize his or her full potential. For these children, their families and the community at large, it is a chance to break the cycle of poverty and disadvantage that many people still face today.
Executive
Breakfast
HORN hosted an Executive Breakfast
Briefing on Thursday, October 19, 2006.
The event featured "humanistic
influence", a high-integrity way
for salespeople, leaders, and coaches
to influence others. Peter Ronan, Executive
Vice President of Sales at Allstream
was joined by Tal Bevan, Allstream's
former Executive Vice President, Sales.
Speaking on behalf of HORN was Art Horn,
President, and Sean Verhoeven, Vice
President, Senior Consultant.
Humanistic Influence is about demonstrating
genuine goal-alignment through healthy
dialogue. It is not only academically
researched and grounded, it is real-world
proven. In fact, Humanistic Influence
is already contributing to the success
of coaches and salespeople in both North
and South America.
FACE
IT
Art Horn’s third book, “FACE
IT: Recognizing and Conquering the Hidden
Fear That Drives All Conflict at Work”
hit the shelves across North America
and Europe in September 2004. In May
2006, the book was distributed in China
and elsewhere in the Far East. Published
by the American Management (AMA), the
book recently garnered the AMA’s
“Book of the Month” status.
Click here
for book reviews.
CPSA
Certification Training
The Canadian Professional Sales Association
(CPSA)
has recently announced that HORN clients,
upon completion of specific HORN training,
are eligible to test for Certified Sales
Professional (CSP) designation and thereby
bypass the standard CPSA course requirements.
Click here
to find out more about this exciting
new opportunity for HORN clients.
Click on the certification icon below
to find out more about CPSA.
The
HORN Center for Applied Measurement
The HORN Center
for Applied Measurement (HCAM) is
going strong!
HCAM provides various measurement, evaluation,
and analysis services to clients, including:
- Needs Analysis
- Measurement/Evaluation of Training
or other Operational Interventions
- Web-Based and Traditional Surveying,
Testing, Self-Assessments, and Intelligence
Gathering
- Other applied research and consulting
activities
HCAM professionals frequently conduct
workshops on the benefits, limitations,
and implementation of training evaluation
strategies:
On February 5, 2005, HORN senior
consultant Mark Reno delivered a talk
at the HRPAO event Where
the Rubber Hits the Road: Measurement
& ROI in Training and Development.
(Click
here
to obtain the PowerPoint presentation
from this event. Size 441KB. Requires
Adobe® Reader 5.0 or above, a
free download from Adobe.)
Mark and HORN look forward to future
opportunities to share new research
and insight in this area.
The CSTD
event Evaluating Training: The
Road to Measuring Return-on-Investment
(ROI). (Click
here
to obtain the PowerPoint presentation
from this event. Size 1392KB. Requires
Adobe® Reader 5.0 or above, a
free download from Adobe.)
The 2001 CSTD
Conference roundtable Measure
for Measure: Can We Really Isolate
the Effects of Training.
The keynote workshop Measuring
the ROI of Leadership Training and
Other Soft-Skills Development
at the Training Performance Measurement
conference (Federated
Press).
Click here to
find out more about HCAM
and some of its current initiatives.
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Reverse
Engineering Sales Results
We were on the road again! HORN presented
new case study results at the Strategic
Account Management Association (SAMA)
conference in Orlando, Florida on May
23-26, 2004. HORN shared its unique
approach to Sales Performance Management
and the science of reverse-engineering
sales results. In this 3-hour session,
participants explored the results of
two real-life case studies, and applied
the principles to their own sales teams.
Stop by and learn more about HORN's
sales performance
management model and how it has
helped specific clients engineer improved
business results!
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