HORN Academy

The 5 Skills of World-Class Key Account Managers

Today, key account managers need to be more than sales professionals. Competition is more aggressive, customers are more rigorous in their buying decisions, and many industries are showing slow-to-no growth. In this more complex...[more]

Category: Management Training

6 Ways to Create a Culture of Accountability

Accountability. What does it really mean? To most, accountability is just a synonym for responsibility. More importantly, however, it should be seen as taking responsibility and getting others to take responsibility. It is about...[more]

Category: Sales Training, Management Training

VIDEO: 10 Ways to Influence

HORN's Graham Kaufmann explains 10 ways of influence, and outlines which ones are the most effective. [more]

Category: Management Training

INFOGRAPHIC Business Success is Tied Directly to Happy Employees

Studies show that engaged employees lead to an increase of business success and productivity. How? Create a great company culture, make your company a place where people want to be.  Training Your Leaders to Adopt a...[more]

Category: Management Training

3 Ways to Make Your Annual Sales Conference the Most Memorable Yet

First off, make it memorable by keeping it simple. It’s that time of year again to start planning your next annual sales meeting, and If you are going to do skill building, don’t try and do too much. Here are a few ways you can...[more]

Category: Sales Training, Management Training

INFOGRAPHIC: Take Your Sales Performance From Good to Great in 1 Simple Way

A great Sales Manager is the key to sales success. Improving sales coaching skills can help take your organization's sales performance from good to great.  Learn how HORN's training approach teaches your Sales Managers to...[more]

Category: Management Training

VIDEO: Three Reasons for Coaching

HORN’s Graham Kaufmann explains three key reasons for coaching within your company. Coaching a key member of a team shows a company’s commitment to that individual and creates an environment where that individual can thrive in...[more]

Category: Sales Training, Management Training

VIDEO: The Power of Positive Feedback

What separates ok feedback from fantastic feedback? HORN’s Graham Kaufmann outlines the three C’s that are crucial for Sales Managers in delivering effective feedback and why it matters to you and your sales team. HORN...[more]

Category: Management Training

INFOGRAPHIC: Leadership Matters - Nature vs. Nurture

It's an age old debate: is leadership skill innate or can it be learned?  At HORN, we believe it can be learned and we help create great leaders. Leadership does matter and here is evidence that it matters in your...[more]

Category: Management Training

Transitions: Sales Superstar to Sales Manager

Setting up your first-time Sales Manager for success [more]

Category: Management Training