Sales Training in the Age of the Distracted Learner

Category: Sales Training

We are constantly distracted in the new age of working. Learning has become something that is weaved into the everyday workplace - to accommodate constant interruptions. 

The Facts:

With these factors in mind, sales training can be developed to accommodate the wants and needs of a modern sales team:

Sales Simulations

This type of training goes above and beyond “role playing” and is a highly immersive and experiential approach to allowing learners to immediately apply newly-learned skills. 

Simulation-based sales training will: 

  • Challenge sales people to make strategic decisions in the moment, to react to the unexpected and to work through an entire sales process in a non-threatening environment with their peers. 
  • Introduce a high degree of task-tension - just like in the real world where new skills can be "road-tested”
  • Be a safe environment for leaders and managers to observe behaviour in the moment
  • Provide instant context and feedback allowing participants to advance their proficiency instantly

Blended Learning Solutions

This type of training accommodates today’s fast-paced business environment by delivering learning through a wide-range of technology-enabled modalities such as: webinars, virtual classroom environments, virtual case studies or online assessments and surveys. 

Blended learning solutions are ideal for:

  • Reinforcing and sustaining classroom learning 
  • Accommodate a sales team that is spread out over a large geographic area
  • Allows learners to learn on their own time -allowing them to pause, stop and restart learning modules to accommodate interruptions and busy schedules


Want to learn how HORN can help?
Contact our Client Solutions team for more information or call 1-855-761-801
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