Creating new opportunities through LinkedIn groups can be effective if you are strategic about it. There are many opportunities to interact with others, make some meaningful connections and share advice.
The great thing about groups is that everyone within a group has common ground. The downside? Some groups are not moderated well, group members may be annoying and you may encounter online trolls.
How to Discover Great Groups
Find 5 groups that interest you and are in line with your goals and target audience. Study each group and read some of the conversations. Are people participating actively and positively in the dialogue?
Signs of a good group on LinkedIn:
Some Things to Consider:
Need some ideas for messaging?
Contact us at email@example.com for our top 10 list of conversation starters for LinkedIn groups.
Be the Life of the Party
Being part of a LinkedIn group is very similar to being at a networking session or a party. Be a good conversationalist, listen to others and make everyone feel wanted and included. You will earn respect, new connections and people will want to hear more from you.
This is part of a series of sales tips involving prospecting effectively on LinkedIn.
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