With the emergence of Web 2.0 and the immediacy it provides us in accessing information, the approach to selling has changed dramatically for sales professionals. Customers can instantly access information online for products and services, and in many cases, will complete their buying decision up to 56% before they contact a sales representative.
LinkedIn is an area where sales professionals can really excel in providing valuable information and reach prospects who are actively engaged with their products and services. With over 300 million members, this network is a great tool for sales professionals to utilize.
We have developed an eBook that provides 7 actionable tips that sales professionals can apply right away - access our complimentary eBook:
For more on how to embed Social Selling tactics into your team’s Sales Culture, contact HORN’s Client Solutions team to get the conversation started.