First off, make it memorable by keeping it simple. It’s that time of year again to start planning your next annual sales meeting, and If you are going to do skill building, don’t try and do too much.
Here are a few ways you can keep it simple and deliver valuable content that will stick with your sales team:
Sales professionals are at the top of their game and don’t need to be reminded of sales techniques they have already mastered. Learning the latest thought leadership in selling techniques and trends is always a winner. Talented and motivated sales professionals are always on the lookout for new ways to build their expertise and personal growth.
One great way to keep the motivation up is to showcase how members of your sales team have secured a key deal. Understanding the details of the what, where, who and when is important. This is especially valuable in hard markets - whether its a down market or a hyper-competitve market - this can be a great energizer for a sales team.
Pro Tip: Organize the session as a panel discussion with your featured salespeople and have an experienced moderator with an extensive sales background lead the discussion.
Increase engagement by implementing Sales Simulations with the team so they can practice newly learned skills right away. This is not just role-play, this is much more robust. Simulations challenge your sales team to make decisions in the moment in highly-customized scenarios with multiple stakeholders - much like a real-life situation.
Lastly, make it fun. Find the humour in the situation and have the ability to poke fun at yourselves. Even in tough markets, it doesn’t have to be doom and gloom.
Planning your next sales conference? We can help - connect with a member of HORN’s Client Solutions team on how we can assist in engaging your troops..